How to build a Travel Event Platform

Lucy Allen

November 24, 2023

November 24, 2023

Embarking on the journey of building a travel event platform is an exhilarating venture that lies at the crossroads of technology, hospitality, and event management. In a world where the thirst for experiences has eclipsed the desire for mere possessions, the market is ripe for innovative platforms that can seamlessly connect adventurers to memorable events around the globe. From quaint local workshops to grand international festivals, the possibilities are endless for a platform that can aggregate and curate these unique opportunities. However, constructing such a platform comes with its own set of challenges and considerations. It requires an astute understanding of the travel industry's dynamics, user experience design, and a robust technical foundation to support both scalability and reliability.

In this explorative essay, we'll delve into the key elements that contribute to the creation of a successful travel event platform, offering insights on everything from the initial concept to the final execution. Whether you’re a seasoned tech entrepreneur or a passionate travel enthusiast, this guide aims to map out the essential steps towards realizing a digital haven for event discovery and engagement.

With the burgeoning enthusiasm in wanderlust and cultural exploration, the travel industry has experienced a marked evolution, particularly with the advent of specialized platforms designed to enhance the traveler's experience. A travel event platform serves as a dynamic nexus between adventure seekers and the myriad of events that destinations have to offer, providing an invaluable tool for discovery and engagement.

To understand the vitality of such a platform in today's market, it behooves us to look at the numbers. For instance, according to a report by Grand View Research, the global events industry is expected to reach an astonishing $1,552.9 billion by 2028, growing at a compound annual growth rate of 11.2% from 2021 to 2028. This indicates not just a fleeting trend but a robust industry trajectory that's ripe for technological integration and innovation. Furthermore, within this broader context, the niche of travel-related events has its spotlight as well, with leisure travel spending projected to grow by 8.5% on average from 2020-2026. This data underscores a clear message: there is significant potential for growth and success within the realm of travel event platforms, making the endeavor of building one more enticing for entrepreneurs and developers looking to tap into a growth-oriented market.

Understanding the surge of interest in travel and events is critical to creating a platform that meets the contemporary traveler's needs for immersive and accessible event information.

In the digital era we are part of, with the resurgence of global travel post-pandemic, starting a travel event platform feels particularly timely. Building such a platform requires a deep understanding of the market specifics, from payment processing options to choosing reliable service providers. Travelers today look for seamless integration in their experiences; thus, the platform must offer ease of access and use, catering not only to the tech-savvy but also to those who are less digitally inclined.

Payment systems, for instance, must be secure, efficient, and support multiple currencies to facilitate global usage. Incorporating digital wallets, credit card payments, and options like PayPal can make transactions smooth for users from all over the world. Beyond payments, service provider collaborations are essential, as they are the cornerstone of any travel event platform. It's not just about listing events; it's about ensuring that you partner with reputable tour operators, event organizers, and local guides who uphold high standards of quality and service.

Moreover, a keen eye on analytics and user engagement is vital, with features like reviews and ratings to build trust and community within the platform. Offering multilingual support and local customization enhances the user experience, encouraging wider adoption and repeat usage. To sum up, while the technological backbone is imperative, the true essence of building a travel event platform lies in the careful orchestration of services and features that meet the diverse needs of travelers and service providers alike.

In the bustling digital age where the marriage of travel and technology continues to thrive, building a travel event platform offers a unique opportunity to tap into a niche yet growing market. As you embark on creating an online space where wanderlust meets convenience, it’s crucial to consider various technical aspects that will form the backbone of your platform.

Payment processing is one such critical element, requiring careful thought and strategic planning. Optimizing for secure and efficient financial transactions is non-negotiable. Your platform should support a range of payment gateways to accommodate users’ preferences and provide encrypted transactions to ensure user trust and security. Streamlining the payment process is not just about the transaction itself but about the experience that leads up to it. Incorporating seamless checkout experiences can reduce cart abandonment and increase conversions.

Furthermore, integrating a robust content management system (CMS) will empower you to keep your event listings, travel packages, and educational content fresh and engaging. The technical infrastructure must be scalable, allowing for growth as your platform gains traction. Analytics and tracking tools are indispensable; they should be implemented to gather insights on user behavior, which will inform future iterations and marketing strategies.

Mobile optimization is also imperative. In a world where smartphones are travel companions, ensuring that your platform is responsive and offers a mobile app or a mobile-friendly website could make the difference between a booking and a bounce.

Lastly, consider the architecture’s ability to integrate with other tools and services. APIs that allow for connectivity with trip planning software, weather services, or local guides can enrich your offerings and increase the platform’s functionality.

Striking the right balance between robust security, user-friendly experiences, and technical scalability will set the foundation for a travel event platform that not only meets the current demands but is poised for future success. As you navigate through the ocean of technical considerations, staying focused on these core components will guide you towards creating an impactful and lasting travel event resource.

Embarking on the journey to build a travel event platform is both an exciting adventure and a significant investment. Understanding the commitment involved is crucial to ensure you start on the right foot. Based on our internal data, the average up-front monetary cost of creating a bespoke platform can be around $35,000, with a time cost ranging from 6 to 10 months. However, there is a streamlined avenue available that greatly reduces both the financial and time investments.

Tangram emerges as a practical solution for building your platform, offering an experience that is comparatively cheaper and faster by an astounding magnitude—potentially 100 times less in terms of cost and duration than starting from scratch. By opting for Tangram, you not only leverage an efficient development process but also gain access to a vibrant community of experts who are fine-tuning platforms across various industries.

The sheer efficiency and cost-effectiveness of Tangram make it stand out as a logical approach for anyone looking to enter the travel event space. The opportunity to trial Tangram for free provides an added advantage, allowing you to experience firsthand the potential it holds for your project.

See what Tangram can do for your travel event platform vision by trying it out now.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
No items found.
No items found.
No items found.