How to build a Travel Product Platform

Lucy Allen

November 24, 2023

November 24, 2023

In the bustling world of travel and tourism, building a competitive and compelling travel product platform is a task that any business should not take lightly. The travel industry is ever-evolving, and in response, a travel product platform needs to be dynamic, flexible, and customer-centric. Whether you're a seasoned entrepreneur with years of experience under your belt or an ambitious start-up looking to make your mark, understanding the fundamental steps of crafting a robust travel product platform is paramount. This essay outlines the key strategies on how to build a travel product platform that resonates with consumers, promotes growth, and secures a significant share in the market. From identifying your target audience to integrating innovative technology, these guidelines will help any business navigate the challenges that come along the road to success. Buckle up and embark on this noteworthy journey of exploration and learning!

Navigating the travel industry can be a challenging yet rewarding venture. It's important to have a deep understanding of the industry trends to build a successful travel product platform. According to the World Travel and Tourism Council (WTTC), the travel and tourism industry accounts for 10% of global GDP, underscoring its significant economic influence. At the same time, the digital transformation in this industry has opened an ocean of opportunities for entrepreneurs and businesses alike. Statista reports that online travel sales globally amassed about $755.94 billion US dollars in 2019 and are expected to grow even further. This indicates a healthy, promising future for digital platforms within this sector. It is by leveraging this growth and understanding the nuts and bolts of this thriving industry that one can skillfully navigate the process of building a travel product platform that not only meets the needs of the contemporary traveler but also stands out in a competitive marketplace.

When starting on the journey of building a travel product platform, a thoughtful understanding of your target market and crucial mechanics specific to this arena can give you a solid foundation. One thing you absolutely can't overlook is the intricacies of the payment processes. Globally, facilities differ in payment preferences; some countries rely on credit cards, others utilize PayPal, while in certain regions, digital wallets like Apple Pay are dominant. Ensure your platform supports a variety of payment methods to accommodate tourists from all walks of life.

Service providers also play a fundamental role in a travel product platform. Establishing solid relationships with accommodation providers, car rental companies, tour operators, and even restaurants will greatly enhance the experience your platform can deliver. Remember, you're not merely providing a way for customers to book holidays but aiming to offer a fulfilling, well-rounded adventure that creates lifelong memories.

Furthermore, outperform rivals by staying on top of the latest loftier trends in travel. For instance, green travel and responsible tourism are now high on the agenda for many travelers, so incorporating these features into your platform could save you from trailing behind. This paragraph is the third part of the essay titled 'How to build a Travel Product Platform,' providing key insights and considerations when crafting your own travel platform.

Crafting the ideal travel product platform can seem like a complex undertaking, but by breaking down its technical considerations, the process becomes far more manageable. One fundamental aspect is payment processing, an area where every detail matters to offer an optimal user experience. For starters, security should be top-of-mind, as ensuring users' sensitive data remains safe is integral to the success of your travel product platform. Opt for payment systems that provide robust encryption and follow the Payment Card Industry Data Security Standard (PCI DSS).

In addition, think about the user's convenience. Offering a variety of payment methods is crucial for catering to your users' diverse financial habits. This could include major credit and debit cards, digital wallets, or even cryptocurrencies for your more tech-savvy users. Also, don't neglect the importance of seamless integration. Your chosen payment processing solution should easily incorporate into your platform's design without causing any disruptions. It should be intuitive for users to understand and quick enough to maintain the flow of the booking process.

Lastly, ensure that you have a process in place to handle disputes and chargebacks professionally. No matter how secure or user-friendly your system is, these issues can arise, and addressing them promptly and accurately is essential to maintain trust. Remember, a platform's strength is determined by its ability to handle these finer details smoothly. So, paying close attention to these technical considerations will go a long way in building a reliable and successful travel product platform.

Building a travel product platform is no small task, in terms of time, effort, and finances. Based on our internal data, the average upfront monetary cost is $30,000, and it takes around 9 months to get everything up and running. Now, imagine a scenario where you could bypass this long, strenuous process and still create a robust platform? Enter Tangram. A platform that empowers you to start building your travel product platform at a tiny fraction of the cost and time – 100 times cheaper and faster. It's like having a bustling marketplace of seasoned professionals, all dedicated to platform development across multiple industries, right at your fingertips. With Tangram, not only do you gain from the collective knowledge and expertise of a vast community, but you also get to take the express lane in reaching your goals. The beauty with Tangram is that it's not locked behind a paywall. Anyone can try Tangram free of charge through the provided link below. It's not about flamboyant claims or surreal promises. It's about providing solid, reliable solutions, and with Tangram, that's exactly what you get. Thank you for reading through, and hopefully, you're set to begin your journey with Tangram. Click the link below to try Tangram now.

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